Designing for the Digital Age - How to Create Human-Centered Products and Services

Informationen zum Autor Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and as a speaker at conferences and companies around the world. Klappentext Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology.Designing successful products and services in the digital age requires a multi-disciplinary team with expertise in interaction design, visual design, industrial design, and other disciplines. It also takes the ability to come up with the big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that get your design into the hands of users. It requires expertise in project management, user research, and consensus-building. This comprehensive, full-color volume addresses all of these and more with detailed how-to information, real-life examples, and exercises. Topics include assembling a design team, planning and conducting user research, analyzing your data and turning it into personas, using scenarios to drive requirements definition and design, collaborating in design meetings, evaluating and iterating your design, and documenting finished design in a way that works for engineers and stakeholders alike. Zusammenfassung Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Inhaltsverzeichnis Foreword xxiii Introduction xxvii 1 Goal-Directed Product and Service Design 3 2 Assembling the Team 15 3 Project Planning 35 4 Research Fundamentals 51 5 Understanding the Business 65 6 Planning User Research 85 7 Understanding Potential Users and Customers 113 8 Example Interview 155 9 Other Sources of Information and Inspiration 183 10 Making Sense of Your Data: Modeling 201 11 Personas 229 12 Defining Requirements 299 13 Putting It All Together: The User and Domain Analysis 351 14 Framework Definition: Visualizing Solutions 377 15 Principles and Patterns for Framework Design 405 16 Designing the Form Factor and Interaction Framework 425 17 Principles and Patterns in Design Language 479 18 Developing the Design Language 497 19 Communicating the Framework and Design Language 515 20 Detailed Design: Making Your Ideas Real 551 21 Detailed Design Principles and Patterns 571 22 Detailed Design Process and Practices 605 23 Evaluating Your Design 649 24 Communicating Detailed Design 659 25 Supporting Implementation and Launch 685 26 Improving Design Capabilities in Indi...

Sommario

Foreword.
 
Introduction.
 
1 Goal-Directed Product and Service Design.
 
2 Assembling the Team.
 
3 Project Planning.
 
4 Research Fundamentals.
 
5 Understanding the Business.
 
6 Planning User Research.
 
7 Understanding Potential Users and Customers.
 
8 Example Interview.
 
9 Other Sources of Information and Inspiration.
 
10 Making Sense of Your Data: Modeling.
 
11 Personas.
 
12 Defining Requirements.
 
13 Putting It All Together: The User and Domain Analysis.
 
14 Framework Definition: Visualizing Solutions.
 
15 Principles and Patterns for Framework Design.
 
16 Designing the Form Factor and Interaction Framework.
 
17 Principles and Patterns in Design Language.
 
18 Developing the Design Language.
 
19 Communicating the Framework and Design Language.
 
20 Detailed Design: Making Your Ideas Real.
 
21 Detailed Design Principles and Patterns.
 
22 Detailed Design Process and Practices.
 
23 Evaluating Your Design.
 
24 Communicating Detailed Design.
 
25 Supporting Implementation and Launch.
 
26 Improving Design Capabilities in Individuals and Organizations.
 
Index.

Relazione

"Kim's book is nothing less than a complete handbook for an entire profession. Kim's unique background in the practice, pedagogy, and epistemology of the design business has given her the experience needed to write the ultimate 'how-to' book. Every step in this fascinating and multi-faceted discipline is described in detail in simple, readable prose, richly illustrated with examples taken from real products, real clients, and real design problems. This book is comprehensive in its scope, exhaustive in its depth, authoritative in its practice, and priceless in its wisdom. I've no doubt that this will become the most dog-eared, annotated and worn-from-many-readings volume in your library." --Alan Cooper, bestselling author of The Inmates Are Running the Asylum and About Face 3: The Essentials of Interaction Design
 
"Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard." --Jared Spool, Founding Principal, User Interface Engineering

Dettagli sul prodotto

• Autori: Goodwin, K Goodwin, Kim Goodwin, Kim (Cooper Union) Goodwin, Goodwin Kim
• Con la collaborazione di: Alan Cooper (Prefazione)
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 08.04.2009
• EAN: 9780470229101
• ISBN: 978-0-470-22910-1
• Pagine: 768
• Dimensioni: 190 mm x 233 mm x 38 mm
• Categorie: Scienze naturali, medicina, informatica, tecnica > Informatica, EDP > Informatica; Informatik, computer science, Benutzerschnittstelle, Programming / User Interface Design, Programmierung / Benutzeroberflächen