Effective Press Relations for the Built Environment

Informationen zum Autor Helen Elias Zusammenfassung With a hands-on approach and advice from industry experts, this guide will enable any construction or architectural practice to make more effective use of the architectural and general press. Inhaltsverzeichnis 1. The Organized Reputation 2. Target Audiences 3. Teamwork 4. Making Information into News 5. Writing a Press Release 6. Getting the News Out There 7. Image Conscious: Photographs, Drawings and Visualizations as a PR Tool Gareth Gardner 8. Press Response 9. Giving a Press Interview 10. Events for the Press 11. Crisis Management 12. Use a PR Firm or Do it Yourself? 13. Measuring Results 14. Case Studies. Appendix A: Key Construction Industry Press. Appendix B: Key Market Sector Press. Appendix C: Media Planning Guides. Appendix D: Newswire Organisations. Appendix E: Writing a Press Release, Style Tips. Appendix F: Photographers. Appendix G: Press Relations Training Organisations. Appendix H: Public Relations and Strategic Marketing Consultants. Appendix I: Press Cuttings Agencies

Dettagli sul prodotto

• Autori: Helen Elias, Helen (Atelier Communications Elias, Elias Helen
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 06.11.2006
• EAN: 9780415348676
• ISBN: 978-0-415-34867-6
• Pagine: 208
• Dimensioni: 175 mm x 245 mm x 13 mm
• Categorie: Scienze umane, arte, musica > Arte > Architettura; Architecture, Economics, TECHNOLOGY & ENGINEERING / Civil / General, TECHNOLOGY & ENGINEERING / Construction / General, ARCHITECTURE / General, ARCHITECTURE / Study & Teaching, ARCHITECTURE / Professional Practice, Sales & marketing, Building construction & materials, Sales and marketing, Building construction and materials