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Informationen zum Autor Per V. Jenster is Professor at China Europe International Busi ness School! where he specializes in Strategic Management and En trepreneurship. Formerly! he was with Copenhagen Business School! Denmark! and IMD! Switzerland. He is considered an international expert on stra tegic planning and serves as a consultant and board member to a number of international firms. He has published more than one hundred books and articles on management issues. Klaus Solberg SA ilen is Assis tant Professor at the Blekinge Insti tute of Technology! Sweden! where he teaches Business and Competi tive Intelligence. He has written numerous books and articles in the field! among them Introduction to Private and Public Intelligence - The Swedish School of Competitive Intelligence (2005). He has a Ph.D. from the Universitat Leipzig! Germany! where he wrote on industrial espionage. Prior to his academic career! he worked in the USA! France and Scandinavia. Klappentext Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors! but also on customers! suppliers! and a range of other stakehol Inhaltsverzeichnis Foreword Preface Chapter 1: Converging Foundations of Intelligence Analysis Chapter 2: Strategies for a Competitive Advantage Chapter 3: Industry Analysis: Key to Understanding the Competitive Situation Chapter 4: Company Analysis: Assessing Competitive Fitness Chapter 5: Intelligence Analysis Chapter 6: Building an Effective Business Intelligence System: Technology and Organizational Structure Chapter 7: Marketing Intelligence Chapter 8: The Strategic Perspective to Intelligence Analysis Chapter 9: Information Gathering and Intelligence Ethics
