Why Killer Products Don''t Sell - How to Run Your Company to a New Set of Rules

Exposes the 4 very different Buying Cultures and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. This book provides a methodology for assessing a company's product mix, and a transformation approach to optimize sales and improve competitiveness.

Dettagli sul prodotto

• Autori: Ia Gotts, Ian Gotts, Ian Rowsell Gotts, Dominic Rowsell
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 31.07.2011
• EAN: 9781906465261
• ISBN: 978-1-906465-26-1
• Pagine: 194
• Categorie: Scienze sociali, diritto, economia > Economia > Management; Marketing, Produktmanagement