Global Public Relations - Spanning Borders, Spanning Cultures

Informationen zum Autor Alan R. Freitag is Associate Department Chair in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Ashli Quesinberry Stokes is Assistant Professor in the Department of Communication Studies at the University of North Carolina at Charlotte, USA. Klappentext This text provides a structured and practical framework for understanding the complexities of contemporary public relations. It is an instructional book that guides the reader through the challenges of communication and problem solving across a range of organizations and cross-cultural settings. Written in a straightforward, lively style, the book covers: foundational theories, and factors that shape the discipline communication across cultures trends affecting the public relations profession throughout the world. Incorporating case studies and commentary to illustrate key principles and stimulate discussion, this book also highlights the different approaches professionals must consider in different contexts, from communicating with employees to liaising with external bodies, such as government agencies or the media. Offering a truly global perspective on the subject, Global Public Relations is essential reading for any student or practitioner interested in public relations excellence in a global setting. A companion website provides additional material for lecturers and students alike: www.routledge.com/textbooks/9780415448154/ Zusammenfassung This innovative text provides a structured and practical framework for understanding the complexities of contemporary public relations throughout the world and highlights the different approaches professionals must consider when communicating in different PR contexts. Inhaltsverzeichnis 1. Common Ground 2. Evolution of the Profession 3. Theories and Methods 4. Comparative Cultural Metrics 5. Structural Comparisons 6. State of the Profession 7. South and Southeast Asia 8. China, Japan, and South Korea 9. The Middle East 10. Sub-Saharan Africa 11. Latin America 12. Central and Eastern Europe 13. Western Europe and Legacy Countries 14. Future of Global PR ...

Dettagli sul prodotto

• Autori: Alan Freitag, Alan R Freitag, Alan R. Freitag, Alan R. (University of North Carolina Freitag, Alan R. (University of North Carolina At Freitag, Alan R. (University of North Carolina at Charlotte Freitag, Alan R. Stokes Freitag, Alan Stokes Freitag, Freitag Alan R., Ashli Queinberry Stokes, Ashli Quesinberry Stokes, Ashli Quesinberry (University of North Carolina at Charlotte Stokes, Stokes Ashli Quesinberry
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 22.12.2008
• EAN: 9780415448154
• ISBN: 978-0-415-44815-4
• Pagine: 328
• Categorie: Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; History, Media Studies, Business & Economics / General, Economics, Public Relations, BUSINESS & ECONOMICS / Public Relations, Press & journalism, International business, Humanities, News media and journalism