Political Polling - Strategic Information in Campaigns

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Sommario

Chapter 1 Preface Chapter 2 Campaigns, Democracy, and the Need for Information Chapter 3 Purpose, Limited Budgets, and When to Poll Chapter 4 What Kind of Poll? Chapter 5 Writing Questions: Language and the Script Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness Chapter 7 Callers and Calling Chapter 8 The Crucial Part: Analysis and Developing a Campaign Plan Chapter 9 Reports and Recommendations Chapter 10 Tracking Polls and the Undecided Chapter 11 A Final Note on Polling and Democracy Chapter 12 Appendix: A Sample Report Chapter 13 Bibliography

Info autore

Jeffrey Stonecash is professor of political science at Syracuse University.

Riassunto

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

Dettagli sul prodotto

• Autori: Jeffrey M. Stonecash, Stonecash Jeffrey M.
• Editore: Rowman and Littlefield
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 25.07.2008
• EAN: 9780742561311
• ISBN: 978-0-7425-6131-1
• Pagine: 188
• Dimensioni: 159 mm x 235 mm x 19 mm
• Serie: Campaigning American Style; Campaigning American Style
• Categorie: Scienze sociali, diritto, economia > Scienze politiche > Scienze politiche e cittadinanza attiva; POLITICAL SCIENCE / Political Process / General, POLITICAL SCIENCE / History & Theory, Political science & theory, Political structure & processes