Advanced Theory and Practice in Sport Marketing

Suitable for sport marketing students wishing to progress their knowledge and take their understanding of the industry to the next level, this title includes practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory.

Dettagli sul prodotto

• Autori: Jason D. Hunter, Schwarz, Eric C. Schwarz, Eric C. Hunter Schwarz
• Editore: Butterworth Scientific Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 31.03.2008
• EAN: 9780750684910
• ISBN: 978-0-7506-8491-0
• Serie: Textbook; Textbook
• Categoria: Scienze sociali, diritto, economia > Economia