Ulteriori informazioni
Informationen zum Autor Kevin Duncan is a business adviser, marketing expert and author. He was educated at Oxford and has worked in communications for 25 years, advising companies such as British Airways, Carlsberg-Tetley, Diageo, Heineken, Lloyds TSB, Marks & Spencer, Norwich Union, Reuters, Scottish Courage, Sony, and Virgin. He has hands-on knowledge of how to run most types of business, and has worked with over 200 clients in almost every category (except Tobacco, which he won't work on). He has deployed 600m of funds on more than 200 brands, overseen over 1,000 projects, and won 35 awards for creativity and effectiveness. Kevin is the author of Running Your Own Business and Growing Your Business and teaches at Canterbury University. For the last eight years he has been an independent troubleshooter, working on his own as Expert Advice, advising companies how to run their businesses. Klappentext Start is a one-stop guide to getting your business of the ground. Written by someone who has actually been there and done it, it gets straight to the heart of launching your business, with no-nonsense ideas to help you start out with confidence and a clear direction. Pick up some essential tips like:* Start with the idea. What is it and how will it realise your ambitions?What is the long-term plan? If you don't know where you are going then you won't get there.* Simplicity is the key. Don't overcomplicate things so that the idea is pecked to death by ducks. If you can write it on a postcard and explain it to your mum, then you can get started.* Make clear plans. Draw up One-page business and personal plans to work out what you want in the simplest and clearest possible way.* Decide what you want. Flush out whether you are building to sell, or just want the business to fund your lifestyle, then take the leap of faith and get it underway. Work hard, but don't confuse being busy with being effective.* Learn from experience. Realise when you are gaining speed but losing altitude, and have the courage to change things when they aren't working well.All vital stuff, packaged and presented in a way that will help you put it into practice right away. So what are you waiting for? It's time to Start. Zusammenfassung Start is a one-stop guide to getting your business of the ground. Written by someone who has actually been there and done it, it gets straight to the heart of launching your business, with no-nonsense ideas to help you start out with confidence and a clear direction. Pick up some essential tips like:* Start with the idea. What is it and how will it realise your ambitions?What is the long-term plan? If you don't know where you are going then you won't get there.* Simplicity is the key. Don't overcomplicate things so that the idea is pecked to death by ducks. If you can write it on a postcard and explain it to your mum, then you can get started.* Make clear plans. Draw up One-page business and personal plans to work out what you want in the simplest and clearest possible way.* Decide what you want. Flush out whether you are building to sell, or just want the business to fund your lifestyle, then take the leap of faith and get it underway. Work hard, but don't confuse being busy with being effective.* Learn from experience. Realise when you are gaining speed but losing altitude, and have the courage to change things when they aren't working well.All vital stuff, packaged and presented in a way that will help you put it into practice right away. So what are you waiting for? It's time to Start. Inhaltsverzeichnis Introduction. 1. STARTING FROM SCRATCH. 1 Ignore everyone else, what do you want to do? 2 Reasons for starting a business. 3 I hated my boss. 4 Couldn't stand the politics. 5 Frustration with current job. 6 Got fired or made redundant. 7 I am, or I became, unemployable. 8 Convinced there...
Sommario
Introduction.
1. Starting From Scratch.
2. Pecked to Death by Ducks.
3. Lifestyle or Build-To-Sell?
4. Leap of Faith.
5. Humility, Honesty and Humour.
6. Hard Work and Clever Work.
7. Gaining Speed and Losing Altitude.
8. Daily Reinvention.
9. Marketing Matters.
10. Pass It on.
Appendices.
I Book summaries.
II Survey responses.
III Bibliography.
Index.
