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In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
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Tony Alessandra has a streetwise, college-smart perspective on business, having realized success as a former graduate professor of marketing, Internet entrepreneur, business author, and keynote speaker. He is the author of seventeen books, including "Charisma" and "The Platinum Rule".
Steve Underation is a trade show Lead Conversion Specialist, Speaker, and a Coach to profit-minded exhibitors. As Partner of Trade Show Profit Systems, his purpose is to propel companies to dramatic increases in sales, new customers, and profits from their leads. Steve's customized follow-up systems are the reasons why leads do not disappear into "black holes," but develop customers and sales months and years after the show. Steve's expertise of transforming trade shows from expenses to profit centers was gained through years of working all sides of the trade show aisle; from exhibitor, to sales rep., to attendee. With 17 years of hands-on experience competing as a high-dollar, technical-based sales rep. for 23 national and international companies, Steve earned ground-level experience with sales reps. and solutions-based results with top management. Steve is a Certified Trade Show Marketer (CTSM) through Northern Illinois University. He completed his MBA in Marketing through The University of Akron and is an annual guest speaker at the nation's largest trade shows industry conference, The Exhibitor Show. He is the author of Keep Your Best Leads Out of the Trash and Convert Them to Customers and the short course 14 Steps to Improve Trade Show Profitability. You may learn how Steve can help you keep your best leads out of the trash and convert them to customers by visiting www.TradeShowProfitSystems.com, by contacting Steve's office at 330-753-1616, or by email at Help@TradeShowProfitSystems.com
