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Informationen zum Autor Sarah Banet-Weiser is Associate Professor in the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity and coeditor of Cable Visions: Television Beyond Broadcasting (forthcoming). Klappentext ""Kids Rule!" challenges us to think about Nickelodeon's impact on our ideas about childhood, consumerism, and citizenship. With wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children's TV while deftly promoting its brand worldwide. A must-read for parents and teachers."--Ellen Seiter, author of "The Internet Playground: Children's Access, Entertainment, and Mis-Education" Zusammenfassung Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power. Inhaltsverzeichnis List of Illustrations ix Acknowledgments xi 1. “We, the People of Nickelodeon”: Theorizing Empowerment and Consumer Citizenship 1 2. The Success Story: Nickelodeon and the Cable Industry 38 3. The Nickelodeon Brand: Buying and Selling the Audience 69 4. Girls Rule! Gender, Feminism, and Nickelodeon 104 5. Consuming Race on Nickelodeon 142 6. Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand 178 Conclusion: Kids Rule: The Nickelodeon Universe 211 Notes 219 Bibliography 245 Index 259
