Media Management - A Casebook Approach

Provides a look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. This book offers media-based cases that promote the development of critical thinking and problem-solving skills.

Dettagli sul prodotto

• Autori: C. Ann Hollifield, Sylvie, George Sylvie, George Wicks Sylvie, Jan LeBlanc Wicks, Jan Wicks LeBlanc
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 10.10.2007
• EAN: 9780805861976
• ISBN: 978-0-8058-6197-6
• Pagine: 432
• Serie: Lea's Communication (Paperback
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche