Marketing Competences and Strategic Flexibility in China

Informationen zum Autor YONGGUI WANG is Professor of Organizational Strategy and Marketing at the School of Business, Nanjiing University, China. RICHARD LI-HUA is Reader of Technology Management at Newcastle Business School in the UK, and the Editor of the Journal of Technology Management in China . Klappentext Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Zusammenfassung Today's China presents a unique setting for organizations. Through an examination of current Chinese business! this book addresses its business culture and environment. In particular! it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance. Inhaltsverzeichnis Introduction Philosophical Notion and Framework of the Book Turbulent Chinese Business Environment Constructs and Constituents of Core Competences Conversation with Senior Chinese Business Executives A Structured Survey in Beijing, Tianjin and Shenzhen Creation of Strategic Flexibility and Core Competence Building Dynamic Capability for Superior Customer Performance Discussions and Conclusion

Dettagli sul prodotto

• Autori: R Li-Hua, R. Li-Hua, Richard Li-Hua, Wang, Y Wang, Y. Wang, Yonggui Wang, Yonggui Li-Hua Wang
• Editore: Palgrave UK
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 01.12.2006
• EAN: 9780230013506
• ISBN: 978-0-230-01350-6
• Pagine: 277
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Marketing, B, Cultural Studies, Leadership, Market research, Business Strategy/Leadership, Asia, International Economics, business strategy, Management science, Asian Culture, Ethnology—Asia, Business Strategy and Leadership, Palgrave Business & Management Collection, China;culture;marketing