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Informationen zum Autor Nadine A. Thompson is not only the president, CEO, and co-founder of Warm Spirit, she is the visionary and leader of a community of over 20,000 women and men who are empowered entrepreneurs and change agents. In 1997, Nadine founded Warm Spirit with friend and entrepreneur Daniel Wolf. She was excited about the possibilities of creating a business venture that would enlighten and empower women. Warm Spirit provides access to entrepreneurial opportunities and high-quality natural products and creates wealth for the consultants and their communities. Its unique marketing plan returns approximately fifty cents from each dollar in sales back into the pockets of the consultants and therefore recycles wealth and profits directly back into these communities. In 2006, the company was named the Emerging Company of the Year by Black Enterprise magazine. Angela E. Soper is a freelance writer, media consultant, and documentary filmmaker based in Salt Lake City, Utah. For nine years (1996–2005) she worked as the creative director/screen- writer in the Visual Productions Department of Nu Skin Enterprises, a billion dollar, worldwide network-marketing company located in Provo, Utah. While she was at Nu Skin, Angela’s work as a corporate video screenwriter won numerous awards in the industrial film category. She also cowrote the company’s twentieth anniversary hardcover book, Journey, which was recognized in Print magazine’s 2005 Regional Design Annual and in Graphic Design USA (June 2005). She has written for Pax Tele- vision, the Washington Post, People magazine, and the Salt Lake Tribune, as well as for regional publications in Indiana, Virginia, and Utah. Klappentext For any values-driven business to succeed, it must develop creative sales and distribution methods. Whether the business is selling a product or a service, it must bring its offering successfully to market for the company to enjoy profitability. Customers must know about it, must want it, and must buy it. But how does a company retain its social conscience while meeting ever-increasing demands for revenue growth? How do you expand when the process may push you to deviate from your founding principles?These are a few of the questions Values Sell helps answer. In this practical, and inspiring guide, Thompson and Soper identify the key steps needed to build a successful business using socially-responsible sales and distribution strategies. Thompson and Soper offer concrete examples of companies that have successfully mastered the key strategies necessary for both growth and social impact, including clear market definition, creating a culture of empowerment, developing strong business relationships through education, and building partnerships that leverage your ability to effect social change.Most importantly, Thompson and Soper show how becoming an advocate for economic justice can become an integral part of a company's mission and business plan and thereby help the company build credibility, not just on the balance sheet but also in the community it serves. When embedded into the company culture at an early stage, this emphasis on making a difference establishes important relationships that in turn enhance both brand loyalty and customer retention, ultimately boosting the company's bottom line. Zusammenfassung Sales and distribution are the lifeblood of any business. But how can a values-driven! socially responsible business compete with those for whom the bottom line is the only measure of success? The answer: get creative! In this practical and inspiring guide! Nadine Thompson and Angela Soper draw on real-world examples--from Tom's of Maine! Seventh Generation! Honest Tea! and many other innovative companies--to detail concrete steps for designing sales and distribution strategies that fit the needs! interests! and habits of your target customers. They show how to turn your stakeholders into enthusiastic partne...
Sommario
Letter from the Editor of the Social Venture
Network Series
Preface
Acknowledgments
1 Establishing a Clear and Profitable Vision
2 Defining Your Market
3 Building Strong Distribution Channels
4 Empowering Your Way to Success
5 Educating Your Partners
6 Creating Valuable Strategic Alliances
7 Celebrating Achievements
8 Do Values Really Sell?
Notes
Resources
Suggested Reading
Index
About Social Venture Network
About the Authors
