Web Marketing for Dummies

Provides the know how for creating a solid Web marketing plan, from building a user friendly site that draws attention to closing a sale on your site. This guide leverages your offline knowledge of marketing into mastery of the Web. It shows you a number of strategies that you can apply to your business and how to put your site to work for you.

Dettagli sul prodotto

• Autori: J. Zimmerman, Jan Zimmerman
• Editore: Wiley, John and Sons Ltd
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.01.2007
• EAN: 9780470049822
• ISBN: 978-0-470-04982-2
• Pagine: 408
• Categorie: Saggistica > Politica, società, economia > Economia aziendale, impresa; Scienze sociali, diritto, economia > Economia > Pubblicità, marketing