The Disney Way: - Harnessing the Management Secrets of Disney in Your Company

Shows how to apply Walt Disney's principles of Dream, Believe, Dare, Do, in companies for unprecedented growth and profits. This book analyzes how Mike Eisner "lost the pixie dust" and how Disney's CEO, Bob Iger, has reawakened that "sleeping princess of a company" by using Walt's legend as his compass.

Dettagli sul prodotto

• Autori: Capodagli, Bill Capodagli, Lynn Jackson
• Editore: McGraw Hill Trade
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.12.2006
• EAN: 9780071478151
• ISBN: 978-0-07-147815-1
• Dimensioni: 150 mm x 230 mm x 23 mm
• Categorie: Scienze sociali, diritto, economia > Economia; Management