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This innovative and timely book presents an in-depth analysis of how the metaverse revolutionizes tourism management, transforms consumer behaviour and motivates tourists to visit destinations.
Adorned with illustrative tables, figures and diagrams throughout, the volume is data-led and explores how metaverse experiences affect tourist satisfaction and loyalty toward metaverse tourism. It also takes a future-focused approach and looks at and how the technologies of metaverse tourism will lead to a new level of immersive virtual reality. The book considers the metaverse in relation to the United Nations Sustainable Development Goals, post-COVID-19 society and offers practical insights on the topic.
This book will be of pivotal interest for students, scholars and academics in the fields of tourism planning and policy, tourism economics, tourism behaviour and tourism development, as well as those with an interest in these areas more generally.
Sommario
'Part I. Operations Strategies in the Metaverse. 1. Role of Metaverse in Future of Tourism, Hospitality and Events: Insights from Bibliometric Review. 2. Critical Aspects of Studies Relating to Virtual Tourism in the Context of Values Resulting from Sustainable Tourism, Nature Tourism, Ecotourism, and Cultural Tourism. 3. The Future for Business Competitiveness in Tourism: Tourism Agenda 2030 Perspective. 4. New Economic Paradigm Formed by Metaverse in Tourism: Touristic GIG Economy. 5. Transforming Tourist Consumer Experience through Virtualization: Does Metaverse Matter?. 6. Metaverse as a Socio-technical Phenomenon in Hospitality and Tourism: An Approach to Sustainable Development Goals. 7. What Lies in the Current Scholarly Art of Work on Metaverse and Tourism? Exploring Future Research Directions. Part II. Experiences in Metaverse. 8. Tourism Agenda 2030 in Greece. 9. Journeying Beyond Reality: Exploring India's Metaverse Marvel. 10. Digital Marketing Metaverse for Restoration of Tourism Performance after COVID-19 Business Crisis in Sub Saharan African Countries: Experience from Tanzania. 11. Virtual Tourism as the Sustainable Future of Travel. 12. Exploring Immersive Tourism: Insights from Padova's Tourism Managers. 13. Impact of Metaverse on the Tourism and Hospitality Industry: An Overview.
Info autore
Marco Valeri is Associate Professor of Organizational Behavior at Niccolò Cusano University, Italy. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology, network analysis, international hospitality management. He is member of several Editorial Boards of international tourism journals and is a reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.
Ahmad Albattat is an Associate Professor in Graduate School of Management, Post Graduate Centre, Management and Science University, Malaysia. His research areas include hospitality management, hotel, tourism, events, emergency planning, disaster management, sustainable development goals and human resource. He is an active member and on the Editorial Board of several scientific international journals, as well as a reviewer, author and editor for book projects.
