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While current scholarly interest has assured Marshall McLuhan's (1911-80) foundational status as a media theorist, much room still exists for further exploration of his writings, which have taken on additional layers of significance in our contemporary digital moment. Holding that media were extensions of the human, McLuhan also posited that the human was a product of technology. Ranging across fields as diverse as art history, biotechnology, and beyond, this collection of essays considers McLuhan's ground-breaking approach within a number of new contexts and explores the distinguishing features of his media theory.
Sommario
Introduction and Acknowledgements; List of Sigla I Re: Mediation 1 Beyond McLuhanism 2 McLuhan and the Question of the Book Embodiment as Incorporation 3 McLuhan and the Body as Medium 4 McLuhan, Tactility, and the Digital 5 Mechanical Brides and Vampire Squids Empathic Media 6 McLuhan: Motion: e-Motion 7 Remediating the Medium Determining Technology 8 McLuhan, Turing, and the Question of Determinism 9 Angels and Robots Being Mediated 10 Marshall McLuhan's Echo-Criticism 11 McLuhan and the Technology of Being II 12 The Tragedy of Media: Nietzsche, McLuhan, Kittler Coda On the 50th Anniversary of Understanding Media, Works Cited and Index
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Richard Cavell is Professor of English and co-founder of the Bachelor in Media Studies Program at the University of British Columbia. He is the author of McLuhan in Space: A Cultural Geography (2002), the curator of the website spectresofmcluhan.arts.ubc.ca, and author of the critical performance piece Marinetti Dines with the High Command (2014).
