Orchestrating Public Opinion - How Music Persuades in Television Political Ads for US Presidential Campaigns, 1952-2016

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

Sommario

Introduction 1. The Age of Innocence: 1952, 2. Still Liking Ike: 1956, 3. The New Frontier: 1960, 4. Daisies for Peace: 1964, 5. This Time Vote Like Your Life Depended on It: 1968, 6. Nixon Now!: 1972, 7. A Leader, For a Change: 1976, 8. The Ayatollah Casts a Vote: 198,0 9. Morning in America: 1984, 10. Horton Hears a 'Who?': 1988, 11. 'It's the Economy, Stupid!': 1992, 12. At Millennium's End: 1996, 13. Bush v. Gore: 2000, 14. Mourning in America: 2004, 15. Whatever It Takes: 2004, 16. Yes, We Can: 2008, 17. The 47% Solution: 2012, 18. #DemExit: 2016, Conclusion, Appendix 1 Interview with Jim Cole, Appendix 2 Interview with Matthew Nicholl, Glossary of Selected Musical Terms, Bibliography, Index

Info autore

Paul Christiansen is associate professor of music at Seton Hall University.

Dettagli sul prodotto

• Autori: Christiansen Paul
• Editore: Taylor and Francis
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.12.2025, ritardato
• EAN: 9781041183747
• ISBN: 978-1-041-18374-7
• Pagine: 276
• Categorie: Scienze sociali, diritto, economia > Sociologia > Opere generiche, enciclopedie; Scienze umane, arte, musica > Storia; History, Media Studies, Cultural Studies, SOCIAL SCIENCE / Anthropology / Cultural & Social, Humanities, music;political ads;us presidential campaigns