Global Wine Tourism - Research, Management And Marketing

Klappentext Wine regions are attracting increasing numbers of tourists through tours, wine festivals and events, and winery, restaurant and cellar door experiences. Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies. The book highlights the lessons learnt for wine, tourism and related industries and concludes by examining the future of the wine tourism industry.Using a host of case studies from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest wine tourism research and management and marketing strategies.

Dettagli sul prodotto

• Autori: Jack Carlsen
• Con la collaborazione di: Jack Carlsen (Editore), Stephen Charters (Editore)
• Editore: External catalogues_UK
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 12.04.2007
• EAN: 9781845931704
• ISBN: 978-1-84593-170-4
• Dimensioni: 178 mm x 250 mm x 20 mm
• Categoria: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche