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Zusatztext "This is a book that actually does what it promises. This book unravels the hype into digestible chunks."( Supply Management! 2nd November 2000)"...Electronic Commerce is worth its weight in gold. This is one of very few books to focus solely on business-to-business trading on the Internet."(Internet Works! November 2000)"excellent basic guide"(Long Range Planning! Vol. 34! 2001) Klappentext This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce. Zusammenfassung This volume analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice. The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce. Inhaltsverzeichnis Foreword.Preface.About the Author.Acknowledgements.Introduction.Key Features of Internet Electronic Commerce.Business Models for Electronic Commerce.Business-to-Business Electronic Commerce Cases.Markets and Competition.Marketing Strategies and Programmes.Roadmap for Business-to-Business Electronic Commerce.Bibliography.Endnotes.Subject Index....
