Personalization in Air Travel - Data-Driven, Technology-Enabled, Human-Supported

The book offers four airline use cases to show how the topics discussed in different chapters can be applied by different types of airlines. This will be of interest to executives and senior managers within airlines, airports and air transport supporting industries.

Sommario

Forewords 1. Introduction 2. Making personalization a core competency 3. Interpreting the step-changing customer landscape 4. Making traveler-centric retailing a reality 5. Keeping up with the new wave of technologies 6. Considering customer and employee centricities 7. Personalization in action: Insights from other business sectors 8. Concluding thoughts: Four airline use cases 9. Thought leadership pieces

Info autore

Nawal Taneja, whose work experience spans more than five decades, has worked for, and advised, major airlines and related businesses worldwide. His experience also includes the presidency of a small airline that provided schedule and charter services with jet aircraft and the presidency of a boutique think tank that provided advisory services to the air transportation community throughout the world. Within the academic community, he has served on the faculties of the Massachusetts Institute of Technology and the Ohio State University.

Dettagli sul prodotto

• Autori: Nawal K. (Faculty Emeritus Taneja, Taneja Nawal K.
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 21.11.2025
• EAN: 9781041126652
• ISBN: 978-1-0-4112665-2
• Pagine: 166
• Categorie: Guide e manuali > Veicoli, aerei , imbarcazioni, viaggi aerospaziali > Tematiche generali, enciclopedie, manuali; Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Leadership, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Customer Relations, BUSINESS & ECONOMICS / Management, Knowledge Management, BUSINESS & ECONOMICS / Development / Business Development, TRANSPORTATION / Aviation / Commercial, BUSINESS & ECONOMICS / Industries / Transportation, Management: leadership & motivation, business strategy, Management: leadership and motivation, Transport industries, Research & development management, Production & quality control management, Aerospace & Air Transport Industries, Transport technology and trades, Research and development management, Production and quality control management, Transport Technology & Trades