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Foundations of Cultural and Heritage Tourism: Provide a comprehensive overview of the principles and concepts of cultural and heritage tourism, including definitions, key characteristics, and the significance of preserving and promoting cultural and historical assets.
Cultural and Heritage Site Management: Explore strategies for managing cultural and heritage sites, including site conservation, restoration practices, sustainable tourism practices, and the balance between tourism development and preservation of historical and cultural integrity.
Tourism Impact Assessment: Discuss methods for assessing the impacts of cultural and heritage tourism on local communities, economies, and environments. Include discussions on social, economic, and environmental impacts, and strategies for mitigating negative effects while maximizing benefits.
Marketing and Promotion: Cover marketing and promotional strategies for cultural and heritage tourism, including destination branding, cultural festivals, heritage trails, and digital marketing techniques. Discuss how to effectively attract and engage tourists while respecting local cultures and traditions.
