Just Evil Enough - A Playbook for Subversive Marketing

Info autore

Emily is a serial entrepreneur and an expert in strategic communications, analytics, and growth. She has been a SXSW advisory board member since 2018. In between founding companies she has held various leadership roles, including positions at a top digital agency, a fast-scaling technology firm, and UNICEF Ireland. She currently leads an incredible team of strategists and technologists at the platform now called X.
Alistair is the co-author of the best-selling Lean Analytics and three other books on technology and business. He has launched leading tech conferences and been a visiting executive at Harvard Business School. As an entrepreneur, he co-founded web performance pioneer Coradiant; the Bitcurrent research firm; and the Year One Labs accelerator.

Dettagli sul prodotto

• Autori: Alistair Croll, Croll Alistair, Emily Ross, Ross Emily
• Editore: Ingram Publishers Services
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 06.03.2025
• EAN: 9781916797666
• ISBN: 978-1-916797-66-6
• Dimensioni: 156 mm x 234 mm x 35 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Business & Economics / General, BUSINESS & ECONOMICS / E-Commerce / General, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Business innovation, E-commerce: business aspects, business strategy, Sales & marketing, Sales and marketing, Online marketing / Social media marketing