The Manager's Guide to Distribution Channels

Informationen zum Autor McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide Klappentext Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with real world cases and examples to give managers a non-theoretical, balanced blend of thought-provoking insights and hands-on tactics.

Dettagli sul prodotto

• Autori: Linda Gorchels, Gorchels Linda, Marien Edward, West Chuck
• Editore: McGraw Hill Trade
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 28.05.2004
• EAN: 9780071428682
• ISBN: 978-0-07-142868-2
• Dimensioni: 156 mm x 235 mm x 24 mm
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Vertrieb, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / General, Sales and marketing