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Informationen zum Autor ANDY BOYNTON IS THE DEAN of the Carroll School of Management at Boston College. He was a professor of strategic leadership at IMD (International Institute for Management Development) in Lausanne, Switzerland, where he created and directed the school's highly-rated global Executive MBA program. BILL FISCHER IS A PROFESSOR at IMD. He previously served as dean and president of the China-Europe International Business School, a joint venture of the European Union and Chinese government, in Shanghai, China. WILLIAM BOLE IS A JOURNALIST and a research fellow of the Winston Center for Leadership and Ethics at Boston College. Klappentext A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled. Zusammenfassung A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea. " In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Inhaltsverzeichnis Preface: Why Hunt? xi Introduction: Brilliance Not Required 1 Already Out There 3 Ready to Unlearn 7 1 Know Your Gig 11 The Discernment 13 The Circle of Competence 17 Gigs Matter 19 The I-D-E-A Principles Interested 2 Be Interested, Not Just Interesting 25 Curiosity at the Trading Post 28 Learning Machines 29 Your Brain is Open 33 Defining Your Own Hunt 36 Ideawork #1: Selling the Best Hour of the Day to Yourself 39 Diverse 3 Diversifying the Hunt 47 The Color of Your Ideas 49 When Weak Ties are Strong 51 Widening Your Intellectual Bandwidth 54 Bridging Distant Worlds 58 Ideas are Everywhere 61 Ideawork #2: The I'S and T'S 65 Exercised 4 Mastering the Habits of the Hunt 71 The Practice of Ideas 73 Begin with an Eye 75 Observing at the Ritz 77 Erecting a Personal Platform of Observation 80 Write It Down 83 Get It Moving 86 Observe Yourself 88 Ideawork #3: Assembling an Idea Portfolio 91 Exercised 4 Mastering the Habits of the Hunt 71 The Practice of Ideas 73 Begin with an Eye 75 Observing at the Ritz 77 Erecting a Personal Platform of Observation 80 Write It Down 83 Get It Moving 86 Observe Yourself 88 Ideawork #3: Assembling an Idea Portfolio 91 Agile 5 Idea Flow is Critical 101
