Continuum of Consumer Choice

The Continuum of Consumer Choice provides a novel view of consumer choice based on the temporal horizon of the consumer, giving rise to a spectrum of consumption styes from the everyday to the extreme.

Dettagli sul prodotto

• Autori: Gordon R. (University of Cardiff Foxall, Foxall Gordon R.
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 30.07.2025
• EAN: 9781032201603
• ISBN: 978-1-0-3220160-3
• Pagine: 218
• Serie: Routledge Studies in Marketing
• Categorie: Scienze naturali, medicina, informatica, tecnica > Medicina > Branche cliniche; Scienze sociali, diritto, economia > Economia > Tematiche generali, enciclopedie; Scienze umane, arte, musica > Psicologia > Psicologia teorica; Business & Economics / General, BUSINESS & ECONOMICS / Consumer Behavior, BUSINESS & ECONOMICS / Marketing / General, Physiological & neuro-psychology, biopsychology, Cognition & cognitive psychology, Sales & marketing, Cognition and cognitive psychology, Sales and marketing, Physiological psychology, neuropsychology, biopsychology