Peopling Marketing, Organization, and Technology - Interactionist Studies in Marketing Interaction

The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies.

Sommario

List of Tables and Figures Foreword Preface 1. Introduction. 2. Marketing and Technology. 3. Marketing, Interaction and Communities. 4. Marketing and Networks. 5. Promoting and Engaging. 6. Image and Reputation. 7. Producing and Co-Producing. 8. Predicting Behaviour. 9. Measuring Impact. 10. Ethical Marketing and Technology. 11. Social Marketing. 12. Marketing, Interaction and Technology. References Index

Info autore

Dirk vom Lehn is Professor of Organization and Practice in the Public Services Management & Organisation (PSMO) Department and a member of Work, Interaction and Technology, a research group at King's Business School, King's College London. In his research, he primarily explores the practical organization of action and interaction in museums and galleries, on street-markets, in optometric consultations, and in dance workshops. He also has an interest in the history of ethnomethodology and in the further advancement of video-based research methods for the study of the organization of action.

Dettagli sul prodotto

• Autori: Dirk vom Lehn, vom Lehn Dirk
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 27.05.2025
• EAN: 9781032669991
• ISBN: 978-1-0-3266999-1
• Pagine: 272
• Serie: Routledge Studies in Marketing
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Business & Economics / General, Market research, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Marketing / Research, Research & development management, Research and development management