Fashion Marketing - Strategies and Innovative Practices for Brand Positioning

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Info autore

Jo Wiltshire is Senior Lecturer of Fashion Marketing at Cardiff Metropolitan University, UK, With over 15 years of industry experience, Jo has built a comprehensive career in fashion, specializing in visual merchandising, store design, brand management and visual communications.

Catrin Cousins is Senior Lecturer of Fashion Marketing, with over 18 years of experience as a fashion buyer, bringing extensive industry knowledge to her teaching. Her expertise spans fashion buying, product development and brand management. She is based at Cardiff Metropolitan University, UK.

Dettagli sul prodotto

• Autori: Catrin Cousins, Jo Wiltshire Tidy, Jo Wiltshire Cousins Tidy, Jo Cousins Wiltshire, Wiltshire Jo
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.02.2026
• EAN: 9781398624788
• ISBN: 978-1-398-62478-8
• Pagine: 328
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Scienze umane, arte, musica > Arte > Architettura d'interni, design; BUSINESS & ECONOMICS / Marketing / Industrial, Fashion & textiles: design, Fashion & beauty industries, Sales & marketing, Fashion and textile design, Sales and marketing, Fashion and beauty industries