Digital Marketing in Practice - Design, Implement and Measure Effective Campaigns

This textbook will show students how to develop, implement and evaluate effective digital marketing with coverage of the latest trends and considerations including AI and sustainability.

Info autore

Hanne Knight is Lecturer in Marketing at the University of Plymouth, UK, where she also leads its Digital and Social Media Marketing MSc. She draws on practitioner experience gained working in industry and is a Fellow of the Higher Education Academy, a member of the Institute of Direct and Digital Marketing (IDM) and the Digital Marketing Institute (DMI). A regular academic journal article reviewer, she has presented papers at international conferences.Lizette Vorster is Assistant Professor in Strategic Business Communications at Aarhus University, Denmark. Prior to this, she was Lecturer in Digital Marketing at Northumbria University, UK. She has held a number of senior positions in professional practice, including Head of Marketing and Creative Director.

Dettagli sul prodotto

• Autori: Hanne Knight, Hanne Vorster Knight, Lizette Vorster
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.01.2026
• EAN: 9781398624726
• ISBN: 978-1-398-62472-6
• Pagine: 480
• Categorie: Scienze sociali, diritto, economia > Economia > Management; BUSINESS & ECONOMICS / Consumer Behavior, Sales & marketing management, business strategy, Sales & marketing, Sales and marketing, BUSINESS & ECONOMICS / E-Commerce / Digital Marketing, Sales and marketing management, COMPUTERS / Internet / Search Engines