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This book discusses the evolution of the sustainability story in corporate, political, and environmental discourses as well as paradigms and theoretical approaches to better understand communication about, of, and for sustainability. The book aims to be a preferred resource for academics, scholars, students as well as practitioners in environmental management, communication management, journalism as well as sustainability studies. The authors elaborate on various conceptual perspectives on strategic sustainability communication and offer practical examples and exercises for making sustainability and related issues accessible and comprehensible, for co-creating social change and taking authorship in new emerging professions like Sustainability Manager and Officer.
Furthermore, the volume explores methodological as well as pedagogical innovations, complemented by case studies and interviews around existing strategies and tactics to create sustainable solutions (communication planning, campaigning, messaging, etc.). Thus, it offers students and instructors as well as (future) communication strategists and campaigners foundations, strategies, tools, and methodologies of communication for transformation and co-creation of alternative narratives. Professionals, advocates, and academics are attracted who are passionate about taking proactive roles in restoratively addressing the pressing interrelated sociocultural and ecological issues of our times and seek to be reflexive leaders and advocates.
Sommario
Strategic Sustainability Communication_Introduction_Weder_final.- When talk is not cheap. The Performative Potentials of Strategic Sustainability Communication.- Public relations and sustainability: Points of friction in a complex relationship.- A typology of strategic sustainability communication: from reporting to transformation.- Sustainable and Just? Access to Sustainable Goods and Environmental Justice.- Striving for legitimacy: Strategic energy project communication and its characteristics.- Considerations for sustainable employee engagement as enablers for communication about sustainability.- The Role of Greenwashing Suspicion in Advertising Effectiveness.- Strategic Communication Beyond the Business Case: A Study of Investors Framing Sustainability Tensions.- Introducing corporate Environmental Efficacy Beliefs: A Stakeholder-Centric Perspective on Strategic Sustainability Communication.- Debating sustainability or avoiding responsibility?.- Framing and argumentative strategies in corporate modern slavery statements in the UK.- Sustainability as a CEO Activism trigger: the Portuguese case.- Strategic communication of and for sustainability in Higher Education Institutions.-Conceptional considerations and results of a case study.
