Managing Services

Klappentext This book explores the strategic management of services through an Integrated Services Management Model. Zusammenfassung This book explores the strategic management of services through an Integrated Services Management Model which links operational! marketing! financial and human resource management functions! within a broad and diverse collection of international! regional! and local service contexts. It contains numerous case examples! student projects and exercises. Inhaltsverzeichnis 1. Services and their management Alan Nankervis; 2. The services environment Werner Soontiens; 3. Stakeholders and their influences in services Cecil Pearson; 4. Managing strategy in services John Milton-Smith; 5. Marketing management in services Tadayuki Miyamoto; 6. Operations management in services Ruth Taylor; 7. Financial management in services Subramaniam Ananthram; 8. Human resource management in services Alan Nankervis; 9. From managing 'service' to integrated services management Samir Chatterjee and Richard Grainger.

Dettagli sul prodotto

• Autori: Et Al, Yuki Miyamoto, Alan Nankervis, Ruth Taylor
• Con la collaborazione di: Alan Nankervis (Editore)
• Editore: Cambridge University Press Academic
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 05.10.2005
• EAN: 9780521606516
• ISBN: 978-0-521-60651-6
• Dimensioni: 178 mm x 245 mm x 22 mm
• Categoria: Scienze sociali, diritto, economia > Economia > Management