Leveraging Digital Marketing for Tourism - Exploring Strategies and Applications in Contemporary Tourism Markets

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.

Sommario

Digital Marketing's Role in Sustainable Tourism.- Content Marketing: A Key Tool for Tour Operators and Agents.- Maximizing Tourism Benefits from Social Media.- Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism.- Tourism Product Advertising: A Digital Approach.- From Bricks to Clicks: The Rise of E-commerce in Modern Tourism.- Enhancing Tourist Engagement through Mobile Applications.- Innovative Tourism: AR and VR Technologies.- Parallel Universes: A Fresh Perspective in Tourism.- Transforming Tourism with AI: A New Era of Innovation.- Exploring Blockchain Applications in Travel Industry.- Harnessing Big Data for Smarter Tourism.- Application of 5G Technologies in Tourism Mobile Strategies.- The Implications of Gamification in Tourism.

Dettagli sul prodotto

• Con la collaborazione di: Bruno Barbosa Sousa (Editore), Paulo Botelho Pires (Editore), José Duarte Santos (Editore)
• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 12.06.2025
• EAN: 9783031885815
• ISBN: 978-3-0-3188581-5
• Pagine: 264
• Illustrazioni: X, 264 p. 30 illus.
• Serie: Tourism on the Verge
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Nachhaltigkeit, Sustainability, Wirtschaftsmathematik und -informatik, IT-Management, Unternehmensanwendungen, IT in Business, Digital Technologies, Tourism Management, Religious Tourism, Tourism Events, Adventure Tourism, Health and Wellness Tourism, Heritage and Cultural Tourism, Seaside Tourism, Gastronomic and Wine Tourism