UX Redefined - Winning and Keeping Customers with Enhanced Usability and User Experience

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers' reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

Sommario

The Reason to Believe?.- The Path Towards Simplicity.- The Path Towards Emotion and Experience.- True Influence.- Ensuring Conviction.- The Reason to Believe.

Dettagli sul prodotto

• Autori: Johannes Robier
• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 23.08.2016
• EAN: 9783319370569
• ISBN: 978-3-31-937056-9
• Pagine: 121
• Dimensioni: 155 mm x 7 mm x 235 mm
• Peso: 215 g
• Illustrazioni: VIII, 121 p.
• Serie: Management for Professionals
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; Marketing, B, Arbeits-, Wirtschafts- und Organisationspsychologie, Sales and Distribution, Market research, Business and Management, Industrial and Organizational Psychology, Work and Organizational Psychology, sales management, Sales/Distribution, Sales & marketing, Occupational & industrial psychology, Management science, Industrial psychology