Online Political Communication - How to Use the Web to Build Consensus and Boost Participation

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Sommario

Foreword.- 1 Introduction.- 2 How Politics Change on the Web.- 3 Building an Online Communication Strategy.- 4 Online Communication Tools.- 5 Producing Content That Creates Participation and Consensus.

Info autore

Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication. 

Dettagli sul prodotto

• Autori: Gianluca Giansante
• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 12.10.2016
• EAN: 9783319366616
• ISBN: 978-3-31-936661-6
• Pagine: 188
• Dimensioni: 156 mm x 235 mm x 14 mm
• Peso: 323 g
• Illustrazioni: XV, 188 p. 28 illus., 20 illus. in color.
• Categorie: Scienze sociali, diritto, economia > Scienze politiche > Tematiche generali, enciclopedie; Marketing, B, Media Studies, Sociology, Communication, Public Relations, biotechnology, Political Science and International Studies, Media and Communication, Communication Studies, Media Research, Corporate Communication/Public Relations, Political Communication, Business communication and presentation