Measuring Country Image - Theory, Method, and Effects

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identity theory and attitude theory with a recent model from reputation management. The model is operationalized and tested in two surveys. Results show how different cognitive and affective dimensions of the country image affect each other and ultimately lead to the facilitation of behavioral intentions. The book introduces a theory-grounded approach to clarify the dimensionality of the country image. It is the first to operationalize and test the dimensions of the country image by combining formative and reflective measures in a mixed-specified model.

Sommario

Towards an integrative model of the country image.- A variance-based approach for PR measurement and evaluation.- From model to measurement.- The constitution and effects of country image and identity.
 

Dettagli sul prodotto

• Autori: Alexander Buhmann
• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 05.09.2016
• EAN: 9783658154066
• ISBN: 978-3-658-15406-6
• Pagine: 147
• Dimensioni: 151 mm x 12 mm x 213 mm
• Peso: 222 g
• Illustrazioni: XVI, 147 p. 15 illus.
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Marketing, C, Businesskommunikation und -präsentation, Media Studies, Communication, Public Relations, Corporate Communication, Social Sciences, Media and Communication, Communication Studies, Corporate Communication/Public Relations