The Instigatory Theory of NGO Communication - Strategic Communication in Civil Society Organizations

By understanding the ontogenesis of NGOs as civil society organizations from a historical-anthropological, communicational, sociological, economical and managerial perspective, Evandro Oliveira outlines the Instigatory Theory of NGO Communication (ITNC). This proposes the ontological principles, an applied conceptual model and a cybernetic operational model for understanding and managing communication at NGOs. Those models were tested using a mixed-method research design.

Sommario

Strategic communication and NGOs.- Logics and management.- NGOs and social theory: social and economic dimensions.- Fundraising.- Volunteering.- Civic relations and social change.

Dettagli sul prodotto

• Autori: Evandro Oliveira
• Editore: Springer, Berlin
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 06.06.2019
• EAN: 9783658268572
• ISBN: 978-3-658-26857-2
• Pagine: 262
• Dimensioni: 168 mm x 20 mm x 242 mm
• Peso: 488 g
• Illustrazioni: XXV, 262 p. 26 illus.
• Serie: Organisationskommunikation
• Categorie: Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Marketing, C, Businesskommunikation und -präsentation, Engagement, Internationale Institutionen, Human Rights, Communication, Public Relations, Corporate Communication, Social Sciences, Media and Communication, Communication Studies, Corporate Communication/Public Relations, common good, International institutions, International Organization, Public Agenda Influencing, Specific Awareness, Civic Relations