The Cult of the Luxury Brand - Inside Asia's Love Affair with Luxury

Explores how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes.

Dettagli sul prodotto

• Autori: Radha Chadha, Paul Husband
• Editore: Brealey, Nicholas
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 09.11.2006
• EAN: 9781904838050
• ISBN: 978-1-904838-05-0
• Pagine: 320
• Categorie: Scienze sociali, diritto, economia > Economia; Marketing, Marke, Markenschutz, China; Wirtschaft, Recht, Luxus