Customercentric Selling

Zusammenfassung Presents a process for first understanding and shaping your buyers' concerns! then helping them visualize using your offering to achieve goals! solve problems! or satisfy needs. This book outlines an approach to selling! one that is based on: engaging in directed conversations instead of making presentations! and asking relevant questions.

Dettagli sul prodotto

• Autori: Michael Bosworth, John Holland
• Editore: McGraw Hill Trade
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 15.01.2004
• EAN: 9780071425452
• ISBN: 978-0-07-142545-2
• Dimensioni: 195 mm x 242 mm x 25 mm
• Categoria: Scienze sociali, diritto, economia > Economia