Ai Strategy for Sales and Marketing - Connecting Marketing, Sales and Customer Experience

Info autore

Katie King is CEO of AI in Business, a firm that specializes in AI consultancy and training. With over 30 years' experience, she has advised many of the world's leading brands and business leaders, including Richard Branson/Virgin, o2, Orange and Accenture. Based in Kent, UK, she is a member of the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI and an Editorial Board Member of the journal AI and Ethics. A regular international keynote speaker, she has also delivered TEDx talks and is a frequent commentator on BBC TV and radio.

Dettagli sul prodotto

• Autori: Katie King
• Editore: Kogan Page
• Lingue: Inglese
• Formato: Copertina rigida
• Pubblicazione: 03.11.2025
• EAN: 9781398622357
• ISBN: 978-1-398-62235-7
• Pagine: 304
• Categorie: Scienze sociali, diritto, economia > Economia > Pubblicità, marketing; BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Customer Relations, business strategy, Expert systems / knowledge-based systems, Customer services, Sales and marketing, Sales and marketing management, COMPUTERS / Artificial Intelligence / Expert Systems