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The interplay between artificial intelligence (AI) and cultural dynamics is reshaping communication practices in the digital era, highlighting how technology and culture influence each other. Generative AI technologies, deeply embedded in cultural contexts, are transforming how individuals and societies interact, share ideas, and create meaning. Understanding these interactions requires diverse methodologies and perspectives to capture the complexity of AI's role in cultural evolution. This exploration helps illuminate the broader societal impact of AI, offering insights into its potential to shape communication and cultural practices worldwide. Understanding Generative AI in a Cultural Context: Artificial Myths and Human Realities explores the nuanced interactions between AI, cultural dynamics, and communication practices within the digital landscape. It offers a multidisciplinary examination of how generative AI technologies are reshaping the contours of digital life, focusing on how these technologies are influenced by cultural contexts and how they, in turn, influence cultural and communicative practices. Covering topics such as AI Influencers, human-AI interaction, and storytelling, this book is an excellent resource for academicians, researchers, scholars, students, policymakers, technologists, industry professionals, librarians, and more.
