Art/Commerce - The Convergence of Art and Marketing in Contemporary Culture

This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.

Relazione

Besprochen in:

http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli

Dettagli sul prodotto

• Autori: Maria A. Slowinska
• Editore: Transcript
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.01.2014
• EAN: 9783837626193
• ISBN: 978-3-8376-2619-3
• Pagine: 288
• Dimensioni: 147 mm x 228 mm x 19 mm
• Peso: 464 g
• Illustrazioni: 36 schw.-w. Abb.
• Serie: Kultur- und Medientheorie; Cultural Media Studies
• Categoria: Scienze umane, arte, musica > Scienze umane, tematiche generali