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Sommario
- Professional Business Communication in the Age of Artificial Intelligence
- Collaboration, Interpersonal Communication, and Business Etiquette
- Communication Challenges in a Diverse, Global Marketplace
- Planning Business Messages
- Writing Business Messages
- Completing Business Messages
- Digital Media
- Social Media
- Visual Media
- Writing Routine and Positive Messages
- Writing Negative Messages
- Writing Persuasive Messages
- Finding, Evaluating, and Processing Information
- Planning Reports and Proposals
- Writing and Completing Reports and Proposals
- Developing Presentations in a Social Media Environment
- Enhancing Presentations with Slides and Other Visuals
- Building Careers and Writing Résumés
- Applying and Interviewing for Employment
Info autore
About our authors
Courtland L. Bovée and John V. Thill have been leading textbook authors for over three decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research and the unique integration of print and digital resources. Each new edition reflects the authors commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology.
Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institutions C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco.
Courtland Bovée and John Thill were awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program sponsored by the Boston Red Sox.
Riassunto
For business communication courses.
Merging best practices in business communication with cutting-edge technology
Business Communication Today blends timeless communication principles with breakthrough applications of AI and other modern technology. Authors Bovée and Thill present key skills in business communication through a current, real-world lens, while helping students translate their media knowledge into success.
The
16th Edition offers complete guidance in using AI in business communication, in a way that fosters authentic human communication. The most comprehensive revision in 35 years of market leadership, it reflects the diversity of voices in business today, while developing AI skills that are in high demand across industries.
