Public Interest Communications - Strategy for Changemakers

Written by two practitioners with deep professional experience, this book introduces readers to public interest communications, which takes an evidence-based approach to using strategic communications to drive positive social change.Each chapter includes accessible, applicable insights, exercises and real-world examples undergirded by theories and research from a range of academic disciplines: social and cognitive science, communications, systems thinking and human-centered design. The authors provide step-by-step frameworks for practicing public interest communications and illustrate each framework with multiple perspectives through practitioner interviews. Through a focus on fairness and ethics, the book helps readers acquire the mindset of a public interest communicator.This book is an ideal resource for students in strategic communications, health and environmental communications, public relations, journalism, social entrepreneurship, political science and advertising, and in public interest communication courses specifically, who wish to promote lasting change on issues that advance the greater good.Accompanying online materials include worksheets and links to further resources such as videos and podcasts. Please visit www.routledge.com/9781032531915.

Dettagli sul prodotto

• Autori: Angela Bradbery, Ann Searight Christiano, Ann Searight Bradbery Christiano, Ann Bradbery Searight, Searight Ann
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 01.05.2025
• EAN: 9781032531915
• ISBN: 978-1-0-3253191-5
• Pagine: 344
• Categorie: Scienze sociali, diritto, economia > Economia > Singoli rami economici, branche; Scienze umane, arte, musica > Storia; Advertising, History, Media Studies, LANGUAGE ARTS & DISCIPLINES / Journalism, Public Relations, BUSINESS & ECONOMICS / Public Relations, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Press & journalism, Humanities, Communication Studies, Sales & marketing management, News media and journalism, Sales and marketing management