Ulteriori informazioni
The book seeks to empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.
Sommario
- 1: The Exciting World of Multisensory Experiences
- 2: The Fundamentals of Multisensory Experiences
- 3: The Human Senses meet Technology
- 4: From the Known to the Unknown Future
- 5: Laws of Multisensory Experiences
Info autore
Carlos Velasco is Associate Professor in the Department of Marketing at the BI Norwegian Business School (Norway), where he co-founded the Centre for Multisensory Marketing. Carlos received his D.Phil. in Experimental Psychology from Oxford University, after which he worked on a number of postdoctoral and consulting projects in Europe, Asia, and North and South America. His work is situated at the intersection between Psychology, Marketing, and Human-Computer Interaction, and focuses on understanding, and capitalizing on, our multisensory experiences and their guiding principles. Carlos has worked with a number of companies from around the world on topics such as multisensory experiences, food and drink, branding, and consumer research. For more information, visit https://carlosvelasco.info
Marianna Obrist is Professor of Multisensory Interfaces in the Department of Computer Science at University College London (UCL), and Deputy Director (Digital Health) for the UCL Institute of Healthcare Engineering. Previously, she was Professor of Multisensory Experiences at the University of Sussex and a Marie Curie Fellow at Newcastle University, UK. She holds a Ph.D. in Human-Computer Interaction (HCI) from the University of Salzburg, Austria. Internationally recognised for pioneering Multisensory HCI research, Marianna's work significantly impacts various domains, from immersive experience design to health and wellbeing applications, emphasising touch, taste, and smell as powerful sensory modalities for future interfaces.
Riassunto
The book seeks to empower the reader to shape their own and other people's experiences by considering the multisensory worlds in which we live. This book is a powerful and personal story about the authors' passion for, and viewpoint on, multisensory experiences.
