Ulteriori informazioni
This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
Sommario
Introduction.- Cross-Border E-Commerce Ecosystem.- Cross-Border E-Commerce Platform.- Cross-border E-commerce Consumer Behavior.- Cross-Border E-commerce Supply Chain Management.- Cross-Border E-Commerce Payment Management.- Cross-border E-commerce Logistics Management.- Cross-border E-commerce Warehousing and Distribution Management.- Cross-border E-commerce Marketing Management.- Cross-Border E-Commerce Risk Management.
Info autore
Dr. Zhang Xiaheng is a well-known expert in the field of cross-border e-commerce in China, the first engineering PhD in cross-border e-commerce research direction in China, and is one of the earliest and most prolific scholars in the field of Chinese cross-border e-commerce research. Starting from March 2022, he is a full Professor at the School of Business at Northwest University of Political Science and Law. He has published over 100 academic papers and 8 books in the field of cross-border e-commerce. His research has been supported by multiple funds, including the National Social Science Foundation and the Shaanxi Soft Science Research Program, etc.
Riassunto
This book combines the current development status of cross-border e-commerce, proposes the theory of cross-border e-commerce ecosystem, and provides an overall interpretation of cross-border e-commerce from macro, meso, and micro perspectives around core elements. The topics involved in this book include cross-border e-commerce platforms, cross-border logistics, cross-border payments, marketing management, risk management, etc., almost covering the main links of cross-border e-commerce transaction activities, reflecting the cutting-edge trends of cross-border e-commerce at the current stage, and has important theoretical significance and practical value for promoting the development of global cross-border e-commerce.
The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
