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Social media marketers are battling a constant state of flux, navigating new platforms and trends constantly. However, the truth is that underlying all this change is a fundamental set of principles of what makes effective social media marketing. This book provides a universal set of guidelines for social media marketers that will serve them regardless of what brand or organization they work for, or what changes occur in terms of platforms or trends. Designed for social media marketers at any stage of their career journey this book is most helpful for those in their early to mid-careers, starting out leading social media content development and their own teams, but it provides useful insights for anyone working in the sector on how they can create social posts that have the most impact. Written by leading social media expert, Jon-Stephen Stansel, each chapter discusses a different principle of great social media marketing, with examples from brands such as HBO, Xbox and Beyond Meat, and providing recommendations for how social media managers can apply each principle to their own social channels. By remaining platform agnostic, it delivers a timeless approach that can be utilized by any team using any software, and will be able to provide guidance regardless of what changes happen in the fast-moving social media landscape. Covering topics such as tone of voice, creating accessible content, building the right team and how to manage in a crisis, this book equips social teams with everything they need to create compelling and impactful posts across any platform at any time.
Sommario
Chapter - 00: Introduction; Chapter - 01: Build a strong team - effective social media marketing is a team effort; Chapter - 02: Develop a consistent voice - effective social media marketing is consistent in voice; Chapter - 03: Managing a crisis - effective social media marketing is a beacon in a crisis; Chapter - 04: Be human, speak to humans - effective social media marketing is human-centered; Chapter - 05: Create accessible content - effective social media marketing is accessible; Chapter - 06: You need a budget - effective social media marketing is worth paying for; Chapter - 07: Be honest and ethical - effective social media marketing is honest; Chapter - 08: Timing is everything - effective social media marketing is timely; Chapter - 09: Focus on the audience - effective social media marketing is audience-focused; Chapter - 10: Deliver education or entertainment - effective social media marketing is educational or entertaining; Chapter - 11: Conclusion - the 11th principle;
Info autore
Jon-Stephen Stansel is Founder of Saturn 9 Media a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has 10+ years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.
