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Informationen zum Autor Dr. Arlo Brady is Special Advisor at the strategic marketing and communications consultancy Freud Communications. In his role Arlo provides counsel on sustainable development, corporate responsibility and reputational issues to a range of senior business leaders, consumer brands, public sector bodies and global corporations. Arlo is also a research associate at the Judge Business School, Cambridge University, UK. Klappentext Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. Zusammenfassung Corporate sustainability, corporate social responsibility, corporate citizenship and corporate reputation are without a doubt 'hot topics' for today's business. The Sustainability Effect offers a unique, practical and refreshing perspective on this debate. Drawing on research conducted with some of the world's largest 500 companies, Arlo Kristjan O. Brady takes a detailed look at corporate sustainability and corporate reputation management, focusing on establishing the potential impact (positive and negative) that sustainability issues can have on the reputation of large multinational corporations. Inhaltsverzeichnis Introduction The Rise of Corporate Conscientiousness Profiling Corporate Imagery: Seven Competitive Elements A Global CEO Survey Survey Results and Conclusions Strategic Implications
