Reputation Management - The Key to Successful Public Relations, Corporate Communication

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

Sommario

Preface Acknowledgements About the Book Authors About the Contributors 1. Reputation Management and Brand Management 2. Ethics and Communication 3. Media Relations And Social Media 4. Organizational Communication 5. Government Relations 6. Community & Global Relations 7. Investor Relations and Financial Communication 8. Crisis Communication 9. Corporate and Organizational Responsibility 10. Challenges and Opportunities Facing the Profession

Info autore

John Doorley, former head of corporate communications at Merck, was most recently associate professor of strategic communications at Elon University. He is now a consultant on reputation management and a writer. He built and taught the world's first undergraduate course in reputation management, at Rutgers University in 2003, and the world's first graduate course in reputation management, at New York University in 2007.
Helio Fred Garcia is president of Logos Consulting Group. He is an adjunct professor in the Executive MBA program at New York University and teaches in the M.S. in Public Relations and Corporate Communication program. He is also an adjunct associate professor of professional development and leadership at Columbia University.

Riassunto

The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.

Dettagli sul prodotto

• Autori: John Doorley, John Garcia Doorley, Doorley John, Helio Fred Garcia, Garcia Helio Fred
• Editore: Taylor & Francis Ltd.
• Lingue: Inglese
• Formato: Tascabile
• Pubblicazione: 03.04.2025
• EAN: 9781032577982
• ISBN: 978-1-0-3257798-2
• Pagine: 410
• Categorie: Saggistica > Politica, società, economia > Società; Scienze sociali, diritto, economia > Media, comunicazione > Scienze della comunicazione; Scienze umane, arte, musica > Storia; History, Media Studies, Public Relations, BUSINESS & ECONOMICS / Public Relations, BUSINESS & ECONOMICS / Business Communication / General, SOCIAL SCIENCE / Media Studies, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Press & journalism, Humanities, Communication Studies, Management: leadership & motivation, Sales & marketing management, business strategy, Management: leadership and motivation, Personnel & human resources management, News media and journalism, Personnel and human resources management, Sales and marketing management