Ulteriori informazioni
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media.
Sommario
1.Introduction 2. Contexts for Public Relations 3. Research and Planning for Public Relations 4. Public Relations Goals and Objectives 5. Developing and Writing Messages 6
. Writing and Placing a Media Release.
Public relations toolkit 7. Writing for Social Media and the Web 8. Interpersonal Communication 9. Beyond the Mass News Media 10. Communication within Organisations 11. Getting the Job Done 12. Writing a Public Relations Evaluation Plan. A Reflection. Glossary. References
Info autore
James Mahoney is Adjunct Professor of Professional Communication in the News & Media Research Centre, Faculty of Arts and Communication, at the University of Canberra. He is a former Head, Discipline of Communication, Faculty of Arts and Design, University of Canberra. He convened the Bachelor of Public Relations and the Master of Strategic Communication degrees. He has had a career as a public relations manager in national private, public, and higher education sector organisations, and was a journalist on
The Sydney Morning Herald. James has been Honorary National Secretary of the industry body, Communication and Public Relations Australia and is a Life Fellow of CPRA. James's research interests are in issues management and strategic communication, and public relations education, and he has authored several books on strategic communication.
Riassunto
Public Relations Writing is an undergraduate communication and public relations textbook. It positions writing for public relations in the context of strategic planning, and is based on traditional communication writing principles, including for news and digital media.
