Fr. 135.00

Intelligence Studies in Business - A Guide to Navigating the Competitive Landscape

Inglese · Copertina rigida

Spedizione di solito entro 6 a 7 settimane

Descrizione

Ulteriori informazioni

This book explores the evolution of intelligence research over the past two decades, emphasizing the development and implementation of intelligence functions in private and public organizations. A comprehensive framework for conducting intelligence analysis is presented, establishing and operating intelligence teams, and addressing the adjacent ethical questions raised by the nature of this field of study.
The key themes addressed include the methodology of intelligence analysis, the establishment of effective intelligence teams, and the concept of "disruptive intelligence," an emerging term referring to the identification of innovations with the potential to transform industries, making products more accessible and affordable. The book argues that recognizing these disruptions early allows incumbents to protect their businesses and new entrants to capitalize on emerging opportunities. This book stands out by blending theoretical insights with practical applications, making it an essential read for those involved in intelligence, strategic planning, and innovation management.

Sommario

Introduction to Intelligence Studies in Business.- A short History of Intelligence in Organizations.- Environmental Scanning.- The Science of Intelligence Studies.- Intelligence Analysis.- The Intelligence Report.- Organizational Models for Information Gathering.- The Technology of Intelligence.- Intelligence Ethics.

Info autore

Klaus Solberg Söilen is Professor of Business Administration at Halmstad University (Halmstad, Sweden). His research interests include Intelligence Studies, Digital Marketing, and Geoeconomics. He has served as Editor-in-Chief of the Journal of Intelligence Studies in Business (JISIB)and has authored various books, including Market Intelligence: Building Strategic Insight (CEIBS Press, 2009) and Exhibit Marketing and Trade Show Intelligence (Springer, 2013).

Recensioni dei clienti

Per questo articolo non c'è ancora nessuna recensione. Scrivi la prima recensione e aiuta gli altri utenti a scegliere.

Scrivi una recensione

Top o flop? Scrivi la tua recensione.

Per i messaggi a CeDe.ch si prega di utilizzare il modulo di contatto.

I campi contrassegnati da * sono obbligatori.

Inviando questo modulo si accetta la nostra dichiarazione protezione dati.